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Assistant Marketing Manager – Communication & PR
ผู้ช่วยผู้จัดการการตลาด-สื่อสารการตลาดและประชาสัมพันธ์
ฝ่ายการตลาด
Fulltime
Responsibilities
หน้าที่ความรับผิดชอบ
- Liaise and coordinate with Marketing Agencies to develop centre’s communication plan including content development, visual creation, traditional and non-traditional media planning and budget allocation.
- Implement Brand DNAs (Brand identity, Brand visual, Brand tone and etc.) on all centre’s communication materials both online and offline.
- Coordinate closely with Event and Campaign team to develop strong communication campaign across all communication platforms to achieve team’s KPIs.
- Manage, monitor and control all contents on centre’s social media platforms
- Act proactively as the focal point for Anchors and Tenants for their promotional materials on all communication channels.
- Liaise with appointed agencies to optimize centre’s social listening tools to analyze market environment and consumer behavior which will be applied on Communication and Campaign Strategy.
- Control and secure all non-digital and digital execution (e.g. Digital Out of Home, YouTube ads, Google ads, Facebook ads, SEM and Other) to be executed on time, plan, KPI and budget.
- Handle content and media productions including but not limited to printings, banners, films and etc.
- Track and measure effectiveness of each media channel and identify performance by ads objective.
- Be the focal point for Anchors and Tenants to support their promotional contents on centre’s advertising platforms.
- Prepare routine reports on all platforms’ performance.
- Others tasks as per assigned.
Qualifications
คุณสมบัติของตำแหน่งงานนี้
- Bachelor degree or relevant degree in Digital Marketing, Communications or relevant fields.
- Minimum 4-5 years of professional work experience in marketing communication both online and offline.
- Minimum 2-3 years of experience in retail marketing, digital marketing, and social media campaign.
- Experience of marketing (digital and traditional) in a corporate, or agency environment.
- Excellent project management, problem solving, negotiation, interpersonal and communications skills.
- Ability to work independently in a fast-paced and dynamic work environment, along with detail-oriented to meet deadline.
- Multi-tasking and time-management skills, with the ability to prioritize tasks
- Proficiency with Microsoft Office and Adobe Photoshop is a plus.
- Good command of Thai and English (written and verbal).
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