Assistant Vice President of Marketing -Communication, Event & Campaign
ผู้ช่วยผู้อำนวยการงานการตลาด – สื่อสาร กิจกรรมการตลาดและส่งเสริมการขาย
Operational Excellence
· Co-develop marketing strategy and marketing plan with Head of Marketing, based on the consideration of anchors, tenants, partners, and their requirements to create overall marketing activities that support our brand image.
· Analyze market research with research consultant to understand customer needs and things to improve our shopping centre (CSI, BA, and TSI) in order to work on corporate business plan and marketing strategy.
· Work closely with Head of Marketing to sustain the growth on visitation, revenue and emphasize on the customer experience with center offers.
· Support with Head of Marketing to control and manage overall marketing budget to support commercial calendar plan.
· Connect and strengthen relationship with partners to effectively utilize the marketing events, campaigns & promotions to most benefit of shopping centre.
· Lead marketing campaigns & promotions team to develop and implement an integrated strategic marketing campaigns & promotions plan to (1) enrich shopper’s shopping experience with benefits to anchors and tenants support tenant sales, (2) expanding number of Mega Smile Rewards members & Mega Smile Kids members. Work closely with Marketing Communication Manager and Marketing Events & Campaign Manager to ensure synergy within Marketing Department.
· Keeping updated on market trends & competitor strategies.
· Bachelor’s or master’s degree in marketing or business administration with concentration on marketing and management.
· +12 years of experience in marketing field, with +5 years in managerial level.
· Experience within the shopping centre industry, or other related retails business.
· Experience in Management for Marketing Campaign & Promotions.
· Experience in Management for Digital Marketing.
· Strong customer marketing and strategic thinker with proven experience with complete understanding across the marketing mix with proven digital marketing, brand and communication experience.
· Demonstrated ability to increase productivity and continuously improve methods and approach.
· Strong negotiator, a team player with excellent analytical skills and business acumen.
· Fluent in Thai and English Communication
· Strong in computer literacy.
· Ability to substitute the Vice President in case of his/her absence, and work in shifts as a Duty Manager covering all opening hours of the centre.
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