· Execute event marketing plans aligned with customer demand, seasonal themes, merchandising mix, and tenant requirements, ensuring all activities reflect brand positioning and consistency.
· Drive visitor acquisition and expand catchment reach through targeted event programming and promotional activations.
· Coordinate day-to-day with agencies and event organisers to ensure timely, cost-effective, and high-quality delivery of all event components.
· Support budget management by accurately preparing and tracking revenue and expenditure for annual planning and monthly forecasting, with proper application of accrual principles.
· Build and maintain strong relationships with partners and sponsors to develop mutually beneficial collaborations that enhance event impact.
· Communicate space utilisation plans and timelines clearly across departments to enable effective planning and smooth execution.
· Follow up on action items from planning meetings, ensuring alignment, accountability, and timely progress across all stakeholders.
· Monitor competitor activities and market trends, providing insights to continuously improve event concepts and execution.
· Collaborate with internal teams, including operations, leasing, and customer service—to ensure seamless on-ground execution and positive shopper experience.
· Conduct post-event evaluations, analysing performance data and key learnings to improve future event effectiveness.
· Takes responsibility for the quality and timely execution of all assigned event marketing activations, from pre-event planning through to post-event reporting.
· Accountable for accurate budget inputs and ongoing tracking of event expenditures, ensuring compliance with financial processes and approval timelines.
· Manages agency, partner and sponsor relationships, ensuring clear communication, strong collaboration, and delivery against agreed commitments.
· Ensures accuracy and timeliness of cross-departmental communications related to event planning, scheduling, and space utilisation.
· Consolidates event performance metrics and delivers clear, insightful reports to support management review and future planning.
· Provide data-driven recommendations to the Marketing Manager based on event and campaign performance insights to enhance execution quality and effectiveness.
· Support management with performance reporting, market intelligence, and research inputs, including briefing preparation and logistical planning, to strengthen overall marketing direction and event proposal quality.
· Translate consumer feedback and campaign results into actionable insights, supporting operations and management teams in improving the shopper experience.
· Collaborate closely with leasing, operations, customer service, and tenant coordinators to align event plans with commercial priorities and operational requirements, ensuring seamless and effective execution of marketing initiatives.
· Share relevant industry trends, competitor activities, and best practices, along with observations on emerging event formats, benchmarks, and new venue possibilities, to enrich team discussions, strengthen planning approaches, and drive continuous improvement in event and campaign execution.

· Bachelor’s degree or higher in Marketing, Business Administration, Communications, or a related field.
· Minimum 5 years of experience in event marketing, with a proven track record in event planning, execution, and vendor management.
· Strong experience in branding and experiential activations, with the ability to manage multiple projects and prioritise effectively.
· Experience in negotiation and vendor coordination to achieve quality outcomes while maintaining cost efficiency.
· Familiarity with shopping centre operations or related retail and lifestyle businesses, with an understanding of tenant and shopper dynamics.
· Working knowledge of budget preparation, expenditure tracking, and basic accrual principles for marketing activities.
· Experience in cross-functional coordination, including space planning, operational briefings, and internal approval processes.
· Good understanding of consumer behaviour and retail event trends, with the ability to translate insights into practical activation ideas.
· Proficient in Thai and English, with strong communication, reporting, and computer literacy skills.
· Up to date with market trends, competitor activities, and evolving tools and approaches relevant to event marketing and promotion.
· Strong capability in end-to-end event execution, with high attention to detail across planning, coordination, and on-ground management.
· Effective multitasking and project management skills, able to manage multiple workstreams while meeting deadlines in a fast-paced environment.
· Ability to build and maintain strong working relationships with agencies, vendors, sponsors, tenants, and internal stakeholders at all levels.
· Creative and innovative thinker, able to develop engaging event concepts aligned with brand objectives and target audiences.
· Competent in budget tracking and financial reporting, with a disciplined approach to cost control and resource management.
· Strong analytical and strategic thinking skills, able to interpret performance data and translate insights into actionable improvements.
· Customer-centric and results-oriented, focused on delivering impactful experiences that support business and tenant objectives.
· Adaptable and resilient, able to navigate ambiguity, manage pressure, and respond effectively to last-minute changes.
· Strong communication, storytelling, and interpersonal skills, with the ability to present ideas clearly and influence stakeholders.
· Flexible and committed to event-driven schedules, including weekends and public holidays, with the ability to maintain high performance and quality, supported by compensatory leave arrangements.