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Marketing Executive-Campaign & Promotion
เจ้าหน้าที่การตลาด-ส่งเสริมการขาย
Marketing
Fulltime
Responsibilities
หน้าที่ความรับผิดชอบ
- Contribute to the development and execution of Megabangna’s year-round promotional marketing campaigns and activities.
- Initiate and implement promotional campaigns, execute marketing acquisition, and support related marketing activities, including the creation of communication materials across all platforms (online and offline).
- Coordinate with Megabangna’s anchor stores and tenants to co-create promotional offers and activities.
- Collaborate with the procurement team to secure strategic privileges and deals from business partners as assigned by the Manager.
- Manage and analyze customer databases to generate reports on customer spending behavior, campaign performance, and monthly competitor analysis.
- Drive the acquisition and growth of Mega Smile Rewards members through targeted strategies and effective campaign rollouts.
- Oversee sub-campaign promotions to ensure a high level of member satisfaction and engagement.
- Prepare promotional collateral and support materials for tenants and anchors to promote rewards and privileges across Megabangna.
- Work collaboratively with the Marketing Event Team to enhance member recruitment opportunities and create benefits for existing members.
- Coordinate with the Marketing Communications Team to deliver campaign content across all relevant channels — digital, print, and in-mall platforms.
- Monitor the performance of the Megabangna Application, especially the "Mega Smile Rewards" feature, and identify improvement opportunities.
- Collaborate with app developers to enhance user experience and functionality of the application platform.
- Manage assigned budgets effectively to ensure maximum return on investment, including preparing cost estimates and tracking expenses.
- Provide support to the Operations Team in all relevant campaign-related activities.
Qualifications
คุณสมบัติของตำแหน่งงานนี้
- Bachelor’s degree or higher in Marketing, Business Administration, Advertising, or a related field.
- Minimum 3 years of experience in marketing campaigns, promotions, or related roles, preferably within the retail, shopping centre, or FMCG sectors.
- At least 2–3 years of hands-on experience in CRM and loyalty programmes, with proven success records.
- Strong background in campaign planning, execution, and post-campaign analysis.
- Solid understanding of marketing communications and promotional channels, both online and offline.
- Familiarity with digital marketing tools, social media platforms, and in-centre promotional strategies.
- Experience working with cross-functional teams, including creative agencies, event organisers, and operations teams.
- Customer-centric mindset with a strong commitment to customer satisfaction and service excellence.
- Results-driven and action-oriented, with the ability to prioritise tasks and manage multiple projects.
- Proactive, innovative, collaborative, and passionate about achieving success, with a strong sense of ownership.
- Excellent communication skills in both Thai and English, along with strong computer literacy.
- Able to work both independently and as part of a team in a fast-paced environment.
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